Pause keyword harvesting

Keyword harvesting is the process of discovering new keywords. It is always enabled and performed automatically. The goal is to find new, relevant keywords to advertise the product.

Stopping this process might make sense if you are highly focused on profitability and have already achieved a reduced target ACoS. The trade-off is that it may lead to a reduction in sales.

Targeting selection from search term reports

Go to Targeting > Settings > Targeting Selection and choose ‘Conservative’.

Remove phrase or broad match types

Pause scraping data from Amazon

Uncheck ‘Amazon Web Scraping’, ‘Expensive’, and ‘No Prime Shipping Eligible’.

Pause Sponsored Products Auto Campaign

Set the daily budget of the Sponsored Products Auto Campaign to 0%.

Halting this process might decrease sales from potential new search terms.

It is important to note that search terms that have previously resulted in at least one order will always be included in targeting unless they have been explicitly removed through a negative keyword.