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Automated bid optimization

Set your Target ACoS. Every bid falls in line.

You choose one number — your Target ACoS. Advigator recalculates every bid, for every keyword and product target, every single day, until your campaigns converge on it. No bulk sheets. No guesswork.

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  • One input: your Target ACoS
  • Bids recalculated daily
  • Transparent formula — no black box
Advigator — ACoS convergence

Target ACoS The only number you set — whatever value fits your margins

day 1 day 30 day 60 Your Target ACoS ↓ Decrease bid ↑ Increase bid ↓ Decrease bid ↑ Increase bid
+0.4% current gap to your Target ACoS

Illustration — small daily bid adjustments dampen the swings until the campaign's ACoS sits on your target.

Sellers running on Advigator K2R2 Brands Scuola Ecommerce Omada Design Wekigai Gresel BeltBro

Underperformers

Clicks piling up, no orders? The bid backs off on its own.

A keyword that gets clicked but never converts is just buying traffic you pay for. As its clicks accumulate without a single order, Advigator gradually lowers its bid — until it stops wasting budget. Forgot to add it as a negative keyword? It stops mattering.

  • Every click without an order pushes the bid down, step by step
  • No manual negative keyword required — though you can still add one
  • Campaigns clean themselves while budget flows to what converts
headphones jack adapter 214 clicks · 0 orders

Bid per click as clicks accumulate — and orders don't

Wasted spend, fading out. The bid keeps dropping until this keyword effectively stops buying clicks — no negative keyword needed.

Where the budget goes

Higher bids where clicks become orders. Lower everywhere else.

Every keyword and product target is judged on its own numbers — its conversion rate and its average sale price. The strong ones earn top positions that pay for themselves. The weak ones stop being subsidized. Nobody recalculates this by hand across hundreds of keywords; Advigator does it every day.

High conversion rate → bid climbs

More visibility exactly where a click is most likely to become an order — the extra cents pay for themselves.

Low conversion rate → bid eases off

Clicks that rarely convert get cheaper and rarer — the budget they used to burn flows to the winners instead.

Sponsored Products — Earbuds (US)

Target ACoS 25% · bids per click, updated daily

recalculating…
Demonstration table of keywords showing conversion rate, average order value, clicks and orders, and the bid Advigator sets for each
Keyword / target CVR AOV Clicks · Orders Bid / click
wireless earbuds 14.2% $38.40 412 · 58 $1.36
bluetooth headphones 11.8% $42.10 386 · 45 $1.24
noise cancelling earbuds 9.6% $55.00 298 · 29 $1.32
B0C4K7… (competitor ASIN)product target 10.4% $41.20 156 · 16 $1.07
running headphones 6.1% $34.90 240 · 15 $0.53
earbuds for kids 4.8% $22.50 187 · 9 $0.27
headphones jack adapterforgotten negative? safety net engaged 0.0% — 214 · 0 $0.61

The last row is the safety net. 214 clicks, zero orders — its bid decays step by step until it stops wasting budget. Even if you never add it as a negative keyword.

Low data

Little data? No problem.

A new search term shows up with three clicks and no orders — or one click and one lucky order. Read literally, that's a 0% or a 100% conversion rate, and either one would produce an absurd bid. Advigator corrects thin-data readings with statistical methods, pulling extreme values toward what comparable terms actually do — and trusting each term's own history more as clicks accrue.

New search terms — first days

Observed conversion rate vs the estimate Advigator actually bids on

correcting estimates…
Demonstration table of search terms with very few clicks and orders, comparing the raw observed conversion rate with the statistically corrected estimate Advigator uses
Search term Clicks Orders Observed CVR Advigator estimate
earbuds case with hookone lucky order ≠ a sure thing 1 1 100%? 8.4%
waterproof earbudszero orders ≠ zero potential 3 0 0%? 6.9%
earbuds gift boxno data yet → starts from the category baseline 0 0 — 7.5%
bluetooth earbuds cheapa hot streak, tempered 6 2 33.3%? 9.6%
sport earbuds strapenough clicks — its own history leads 41 3 7.3% 7.4%

The fewer the clicks, the stronger the correction. Extreme readings get pulled toward the category baseline; as real data accumulates, the estimate hands control back to the term's own numbers.

Naive bid

$10.00

100% × 25% × $40 — day-one disaster

Advigator bid

$0.84

8.4% × 25% × $40 — refines as data accrues

The same statistics also account for seasonality (holidays, weekday vs weekend), campaign type (Sponsored Products and Sponsored Brands convert differently), and multiple date ranges — last 30 days weighed against longer history.

Every 24 hours

From search term reports to the optimal bid

Each day Advigator imports your search term reports from Amazon Ads, re-estimates every keyword's conversion rate and average sale price, and re-derives its bid from one transparent formula.

Runs every day. Automatically.

Input · imported daily

Search term report .xlsx

last 60 days · per search term

The algorithm

Estimates, per keyword

Estimated conversion rate14.2%
Average sale price$38.40
Your Target ACoS25%

Plus seasonality, campaign type and thin-data fallbacks.

Output · pushed to Amazon Ads

Optimal bid per click

wireless earbuds

$1.36

Written directly into your Amazon Ads console — visible, editable, yours.

Bidper click Conversion rateestimated daily Target ACoSyou set it Avg. sale priceper keyword

Worked example

12%conversion rate 25%Target ACoS $40avg. sale price $1.20bid

No black box. You could compute it yourself — Advigator just does it every day, for every keyword and product target.

Beyond the daily bid

The daily bid is layer one. The clock and the placement do the rest.

The formula sets each keyword's base bid every day. On top of it, Advigator keeps adjusting for when and where your ad shows — each with its own dedicated automation.

Base bid — per keyword, every day

Estimated conversion rate × Target ACoS × average sale price. That's this page.

Hour of day

Conversion rates breathe through the day. Bids rise in your strong hours and ease off when shoppers don't buy.

Hourly bidding

Placement

Top of search converts differently from product pages. Each placement earns its own multiplier, from your own data.

Placement bidding

Your bid per click — right keyword, right hour, right placement

All three layers converge on the same goal — the Target ACoS you chose.

From real sellers

Common sense you can hear in their words

It is extremely easy to set up and maintain. The optimization process is based on common sense, so it is easy to understand what you are doing. There is no mumbo-jumbo with artificial intelligence and other useless buzzwords.
Wekigai
Most software companies overcomplicate things and require a big learning curve, but Advigator was so simple and easy I thought I must be missing something.
BeltBro
We used to run only 5 campaigns with bad results. Now 90 campaigns and with good results.
EAcommerce

FAQ

Frequently Asked Questions (FAQ)

How fast does my ACoS converge to the target?
Bids move gradually — by design — so expect the noise to dampen over a few weeks rather than overnight. Over a monthly window your ACoS should settle around the target — close, but not necessarily to the decimal. And when a campaign only collects a few orders a day, statistical noise weighs more, so the gap between the monthly ACoS and the target can be wider. Keywords with more traffic converge tighter, because their conversion rates firm up sooner.
What happens if a keyword has zero history?
Advigator falls back on statistical estimates — drawing on comparable data like the category baseline — instead of treating thin data as gospel. One click and one order won't produce a 100% conversion rate or an absurd bid. As real data accrues, the estimate shifts to trust the keyword's own history.
Do I keep control? Where do the bids live?
You stay in control — you choose the Target ACoS, and every bid Advigator writes lands directly in your Amazon Ads console, fully visible. Nothing is hidden in a proprietary layer. You can inspect, verify, or override any bid at any time.
Is the daily bid the only adjustment?
No — it's the base layer. On top of it, bids shift with the hour of the day (hourly bidding) and with where the ad shows (placement bidding), so the same keyword can bid differently at 3 pm on top of search than at 3 am on a product page.
Which campaign types are supported?
Sponsored Products and Sponsored Brands — and Advigator knows they convert differently, so each campaign type gets its own conversion estimates rather than one blended number. Both keywords and product targets are optimized.
Does it handle seasonality?
Yes. Conversion behavior shifts around holidays and between weekdays and weekends, and the model accounts for it. It also weighs multiple date ranges — the last 30 days against longer history — so recent shifts count without erasing what the long run has proven.
What about keywords that never convert?
Their bids are automatically and gradually reduced until they stop wasting budget — effectively fading to nothing. It's a built-in safety net — even if you forget to add a negative keyword, the bleeding stops on its own.

Set one number. Let the math run daily.

Choose your Target ACoS and Advigator steers every bid toward it — per keyword, per product target, every single day.

Start free trial Read the docs

Your bids stay visible in your Amazon Ads console. Override anything, anytime.