You set one budget. Advigator does the splitting.
One daily budget per product line. Advigator funds all five Amazon ad types from it, then reallocates between them as spend shifts — never a cent past your number.
You own one number. Advigator owns the math.
Set one budget on the group
Create a campaign group per product line and give it a single daily budget — say $100. That's the only number you ever have to touch.
Advigator splits it five ways
Each campaign type gets a share based on live spend data. No history yet? It starts from best-practice defaults, with Sponsored Products Manual taking the biggest slice.
It reallocates all day long
Budget left over in slow campaigns tops up the ones that are selling. Continuously, as spend data lands — never a cent above your cap.
When one campaign runs dry, the leftovers pay for it.
It's 2pm. Sponsored Products has already spent its $40 — your best seller would go dark until midnight. Meanwhile Sponsored Brand is pacing to finish the day with $6 unspent. Advigator moves that $6 where the demand is. Your day still closes at exactly $100 — the number you set on the group. Not a cent more.
Two of the five sub-campaigns shown · the other three keep pacing normally
- Moves budget only from campaigns that won't spend it
- Your group budget is a hard ceiling — the total never exceeds it
- Happens automatically, all day, every day
Customization
Your budget, your call. Leave it on Automatic and Advigator tunes the split from your spend data — or switch to Custom and type your own percentage for each campaign type. Custom values stay exactly as you set them.
Example: a campaign group with a $100/day budget.
| Sub-campaign | Share | Daily budget |
|---|---|---|
| Sponsored Products Manual | 40% % | $40 |
| Sponsored Products Auto | 20% % | $20 |
| Sponsored Display | 15% % | $15 |
| Sponsored Brand | 15% % | $15 |
| Sponsored Brand Video | 10% % | $10 |
| Total | 100% | $100Hard cap |
Automatic is the default: shares are recalculated from yesterday's spend, so budget moves toward the campaigns that use their share in full.
Frequently Asked Questions
Why doesn't budget allocation use ACoS?
Because ACoS is already handled — Advigator's bid optimization sets every bid to hit your target ACoS. If budget allocation chased ACoS too, the two systems would fight each other. So the split is deliberately based on one thing: spend efficiency. Budgets go where money actually gets used; bids make sure that money is used profitably.
What happens when there's no historical data?
On day one, Advigator starts from best-practice defaults, with Sponsored Products Manual getting the largest share — it's the workhorse for nearly every catalog. As real spend data comes in, the split adjusts on its own.
Can I set my own percentages?
Yes. Switch the group to Custom and type your percentages — they become fixed values that Advigator applies as-is and never touches. Flip back to Automatic anytime and the split is recalculated from your spend data again.
Will it ever spend more than my budget?
Advigator never allocates more than your number. The group budget is a hard ceiling: reallocation moves money between the five sub-campaigns, but the total we assign never goes above the daily budget you set on the group. One thing worth knowing, though: Amazon itself can spend up to 25% more than a campaign's daily budget on a given day. That's how Amazon Ads works — it depends on Amazon's systems and isn't something Advigator controls.
How often does it reallocate?
Continuously, as spend data lands. If Sponsored Products Manual is out of budget at 2pm and Sponsored Display is pacing to finish the day with leftovers, the shift happens the same day — not in next week's review.
Which campaign types are covered?
All five: Sponsored Products Manual, Sponsored Products Auto, Sponsored Display, Sponsored Brand, and Sponsored Brand Video. Every campaign group runs one of each, and the budget flows across all of them.
Set the budget once. Advigator does the rest of the math.
One daily budget per product line, five campaign types funded from it — rebalanced through the day, capped at your number.