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Analytics

Every advertising dollar, at a glance

One dashboard for spend, sales and ACoS across all your Amazon campaigns. Open it, read it, get back to selling.

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  • Performance, traffic and conversions on one screen
  • From daily to quarterly in one click
  • Table view, exportable to Excel
Advigator — Analytics overview
All campaigns · Last 30 days
Spend
$21,540
Sales
$83,120
ACoS
26%
CTR
1.11%
CPC
$0.91
CVR
3%

Illustration — the same overview your account gets, with example data.

Sellers running on Advigator K2R2 Brands Scuola Ecommerce Omada Design Wekigai Gresel BeltBro

The overview

Three questions. One screen.

The overview answers what every seller checks each morning — without opening a single report.

Performance

Am I making money?

Spend and sales side by side, with ACoS tracked over them. If the gap widens, you're growing.

Ad spend Ad sales ACoS
Traffic

Am I getting seen?

Impressions and clicks tell you if your products show up — CTR and CPC tell you at what price.

Impressions Clicks CTR CPC
Conversions

Am I closing the sale?

Orders and average sale price show whether clicks become customers — and at what basket size.

Orders Avg. sale price CVR

Granularity

Zoom out without losing the thread

The same data, regrouped in one click — daily for operations, weekly for trends, monthly and quarterly for strategy.

Spend vs Sales

Table & export

The same numbers, ready for your spreadsheet

Switch any view from chart to table, then export it to Excel. Your month-end report is two clicks, not two hours.

  • Chart / table toggle on every view
  • One-click export to Excel (.xlsx)
  • Day, week, month, quarter or year rows
Example table of daily rows with impressions, clicks, orders, spend, sales and ACoS
Name Impressions Clicks Orders Spend Sales ACoS
Mon, July 13 846,991 9,663 301 $963 $3,372 29%
Sun, July 12 961,633 11,319 329 $1,083 $3,419 32%
Sat, July 11 849,815 10,100 308 $986 $3,879 25%
Fri, July 10 711,467 8,358 250 $810 $3,013 27%
Thu, July 9 794,470 8,928 285 $855 $2,808 30%

Breakdowns

Slice it any way you sell

Unpack every number by campaign group, marketplace, category, brand, match type and more — same metrics, one level deeper.

Example table that breaks down impressions, clicks, orders, CTR, CPC, spend, sales and ACoS by the selected dimension
Name Impressions Clicks Orders CTR CPC Spend Sales ACoS
Curl Defining Hair Brush – Anti-Frizz Styling 264,180 3,012 341 1.14% $0.31 $942 $3,208 29%
Personalized Dog Tag – Engraved Steel Bone 141,530 2,451 588 1.73% $0.37 $918 $4,483 20%
Rechargeable Nail File USB-C – 4 Speeds 181,240 2,088 121 1.15% $0.27 $571 $1,864 31%
Dry Brushing Body Brush – Natural Bristles 76,240 1,804 246 2.37% $0.29 $517 $2,013 26%
Travel Manicure Set 7 pcs – Bamboo Case 106,410 1,438 129 1.35% $0.25 $366 $1,102 33%
Makeup Brush Duo – Foundation & Concealer 135,920 371 44 0.27% $0.33 $121 $318 38%
Also by: Campaigns Target type Variations Targeting breadth Hour of the day
“Advigator provides robust analytics and reporting features, allowing users to analyze their campaign data, measure key performance indicators (KPIs), and gain valuable insights to optimize their advertising strategies.”
Senso Naturale · Advigator customer

FAQ

Frequently Asked Questions (FAQ)

Which metrics does the analytics overview include?
Spend, sales, ACoS, impressions, clicks, CTR, CPC, orders, average sale price and conversion rate — organized in three sections: Performance, Traffic and Conversions.
Can I export the data?
Yes. Every view has a table mode that you can export to Excel with one click, using the same date range, granularity and filters you see on screen.
Can I look at a single marketplace or campaign?
Yes. You can break down every chart by marketplace, campaign group, category, brand, ad type, campaign, match type, placement and more — down to the hour of the day.
I sell on several marketplaces with different currencies. How are amounts shown?
You pick the display currency, and Advigator shows every marketplace's figures converted into it — so totals across marketplaces are directly comparable.
Do I need to set anything up?
No. Once your Amazon Ads account is connected, Advigator builds the overview automatically from your campaign data.

Stop guessing. Start reading.

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