Your best placement shouldn't get your average bid.
Amazon lets you pay more for the spots where your product actually converts. Advigator works out how much more — per placement, per campaign — and keeps it tuned as new data lands. Same budget, better spots.
- Multipliers calculated from each campaign's Placement Report history — not guessed
- A different value for every campaign, not one global guess
- On by default, re-tuned automatically as new data arrives
Live illustration — real multiplier values from the Advigator dashboard.
The problem
Most sellers leave every placement at 0%.
Not because 0% is right. Because nobody tells you the right number — and getting it wrong is expensive.
The default costs you money
Top of search converts far better than the rest of the page for most products. At 0% you bid the same there as you do at the bottom — and get outbid for the spot that actually sells.
Nobody knows what to type in
Is 50% right for top of search? 100%? 300%? The honest answer lives in your Placement Report — conversion rate per placement, per campaign — and almost nobody digs it out. So the field stays at 0.
And a wrong guess spikes your ACoS
Most sellers who did try raised top of search on a hunch, watched their ACoS jump, and set it straight back to 0%. The multiplier wasn't wrong as an idea — it was wrong as a number.
How it works
Three steps. None of them yours.
Measure each placement
Advigator imports each campaign's Placement Report automatically every 24 hours and compares every placement's conversion rate with rest of search. The question that matters — does this spot sell better, and by how much?
Conversion rate, compared with rest of search.
Turn the gap into a multiplier
Converts better, gets a bigger bid per click — an 89% multiplier turns a $1.64 base bid into $3.10, but only at top of search. The size of the gap decides the size of the multiplier. That's what keeps a higher bid from turning into a higher ACoS.
Only the clicks worth more cost more.
Keep it tuned
New placement data arrives, the multipliers move themselves. You don't get a task, a reminder, or a spreadsheet. It just stays current.
Same campaign, three updates. You never touched it.
The setting
One setting. That's the whole job.
This is the real setting from the dashboard — it's on for every product by default. Try the three modes: automatic, your own fixed values, or off entirely.
Placement bidding
Adjust your bid per click by placement.
| Campaign type | Top of search | Product pages | Rest of search | Amazon Business |
|---|---|---|---|---|
| Sponsored Products manual | 0% | 0% | 0% | 0% |
| Sponsored Products auto | 0% | 0% | 0% | 0% |
| Sponsored Brands image | 0% | 0% | 0% | 0% |
Set automatically from placement conversion data. Values shown are current; they'll move on their own as new data arrives.
Swipe the table sideways to see every placement.
Why it's worth it
Same budget. Better placement mix.
Your money moves toward what converts
You're not spending more. You're spending the same money at a better ratio — more per click where the conversion rate justifies it, baseline everywhere else.
Every placement, one bid.
Bid follows the conversion rate.
It maintains itself
No monthly placement audit. No recurring calendar reminder you'll ignore. The numbers stay current on their own.
Per campaign type
Sponsored Products and Sponsored Brands don't behave the same. They don't get the same multiplier either.
Never stale
Placement performance drifts with season, competition and your own listing. The multipliers drift with it.
No conflict with your bids
Placement multipliers sit on top of your base bid. Advigator optimizes the base bid too — so the two stay consistent instead of fighting each other.
Automated bid optimizationYou stay in control
Automatic isn't a black box.
Placement bidding is on by default for every product, because Automatic is right for most accounts most of the time. But some sellers prefer their own numbers — and that's fine. Switch to Custom and set a fixed multiplier for each campaign yourself, or disable placement bidding entirely. No data lost, no re-onboarding.
Read how the multipliers are calculated- Set your own values with Custom
- Switch to Custom and set a fixed multiplier for each campaign. Advigator applies them and stops touching them.
- Per-campaign control
- Whether Advigator calculates them or you type them, multipliers are set campaign by campaign — never one blanket number.
- Or turn it off completely
- Don't want placement adjustments at all? Disable the feature and every placement simply gets your base bid.
- Every change is visible
- The current multiplier is always on screen. Nothing changes in a place you can't see.
Where it fits
One part of a tuned account.
Placement bidding decides where your money lands. It works best next to the rest of Advigator, which decides how much you bid, how much you spend, and what you target.
Bid optimization
Sets the base bid your placement multiplier is applied to. Get this right first — everything else builds on it.
Learn moreBudget allocation
Moves spend between campaign types so the budget is behind the ads that earn it, not the ones that ran first.
Learn moreKeyword research
Finds the terms worth being on page one for. Placement bidding then makes sure you win the top of that page.
Learn moreWho gets the most out of it
Sellers running Sponsored Products or Sponsored Brands with enough click volume for placement data to mean something — and anyone whose placement multipliers have been sitting at 0% since the campaign was created. If that's you, this is the cheapest improvement available. You're not raising budget, you're just aiming it.
FAQ
The usual questions.
What exactly is a placement multiplier?
Do I have to set anything up?
Will this make me spend more?
I raised top of search once and my ACoS exploded. How is this different?
How often do the multipliers change?
Why are some placements sitting at 0%?
What if my campaign is brand new?
Can I set the values myself?
Stop leaving your multipliers at 0%.
Placement bidding is on from day one — Advigator finds the right value for every multiplier and keeps it updated as your data changes. It's the same budget you're already spending, aimed better.