Skip to content

Hourly Bidding for Amazon Ads

Every product has its hour.
Your bids should follow it.

Coffee sells at sunrise. Sleep masks sell at midnight. Advigator learns from your own data at which hours shoppers actually buy each product — and automatically adjusts every keyword's bid for every hour of the day.

Start free trial Read the guides

It's not about when people browse.
It's about when they buy.
We measure the conversion rate of every hour — and pay for clicks accordingly.

More visits do not mean more orders. Hourly Bidding puts your budget on the hours when clicks turn into sales.

How it works

From your sales data to the right bid, automatically

No rules to write, no schedules to maintain. Advigator repeats these three steps continuously, for every product.

STEP1

Collect your hourly data

Advigator imports hour-by-hour data from Amazon Marketing Stream — impressions, clicks and orders for every product, as they happen. The connection is set up automatically with your account, nothing to configure.

06:00 → clicks / orders 96 / 9
07:00 → clicks / orders 142 / 19
08:00 → clicks / orders 168 / 27
03:00 → clicks / orders 88 / 2
STEP2

Find the buying hours

For each hour we compute the conversion rate — the real probability that a click becomes an order. That is your product's daily rhythm, unique to what you sell.

Conversion rate by hour
peak conversion08:00 · 9.4%
lowest conversion03:00 · 2.1%
STEP3

Adjust every bid, every hour

The bid per click goes down in the hours when few clicks turn into orders, and up in the hours when many do — so your product appears higher in search results exactly when customers are ready to buy, and spends less when they are not.

03:00 · bid $1.04 (−13%) · rank
08:00 · bid $1.37 (+14%) · rank
14:00 · bid $1.25 (+4%) · rank
22:00 · bid $1.07 (−11%) · rank

Example curves

Advigator adapts to each of your products

You don't choose a curve — Advigator builds one for every product you sell, by analyzing its own hourly sales data. Here are three examples of how different the result can be.

Bid change by hour — Breakfast coffee now 07:00 · bid $1.42 (+14%)

Morning habit. Shoppers reorder coffee early in the morning — conversion peaks 6–9 AM. Bids rise at dawn to reach the top of the search results, then come down after lunch.

Illustrative examples. Each of your products gets its own curve, computed automatically from its own data.

You stay in control

Active by default. You always have the last word.

Hourly Bidding is already working on all your products from day one — there is nothing to activate. If you prefer, for any product you can set your own fixed values or switch it off completely.

On by default

Automatic

We analyze hourly conversion rates from Amazon Marketing Stream and adjust every keyword's bid — lower in the hours when fewer clicks become orders, higher when more do.

  • Active from day one, nothing to set up
  • Recalculated continuously from fresh data
  • Per product, not per account
Manual

Custom

You know your niche best. Set your own fixed percentage for each hour of the day — Advigator applies it every day, exactly as you set it.

  • 24 values, full control
  • Great for promotions and flash sales
  • Switch back to Automatic anytime
Off

Disabled

Prefer a constant bid? Turn Hourly Bidding off for any product: the bid stays the same all day.

  • Set per product
  • No hidden adjustments
  • Turn it back on anytime
“We sell breakfast products. Advigator found out by itself that our best hours are 6 to 9 in the morning — our ACoS dropped 18% with the same budget.”

Marta R. — Private label seller, Home & Kitchen

FAQ

Frequently asked questions

Do I need to set anything up?
No. Hourly Bidding is active in Automatic mode on all your products from the start, and Advigator collects hourly data from Amazon Marketing Stream automatically as soon as you connect your account. You only touch the settings if you want to set your own values or turn it off.
Isn't this just scheduling my campaigns?
No. Scheduling turns campaigns on and off on a fixed calendar. Hourly Bidding keeps them always on and adjusts the bid per click, for each product, based on live conversion data.
Why conversion rate instead of traffic?
Because you pay for every click. In some hours many people click but few buy; in other hours fewer people click but more of them place an order. The conversion rate tells these hours apart — traffic alone does not.
My products sell worldwide. Which timezone applies?
Each marketplace uses its own local time — the same time zone as your customers. You can see the current marketplace time in the settings panel.
What if there isn't enough hourly data yet?
With little data, the adjustments stay small and cautious. As your product collects more data, they become more precise. You can always see the current curve in your dashboard.
Does it work together with Advigator's bid optimization?
Yes. Advigator first calculates the right base bid for each keyword from your Target ACoS; Hourly Bidding then raises or lowers that bid depending on the hour. The two work together, they never conflict.

Be there when your customer needs you most

Connect your Amazon Ads account: Hourly Bidding starts working on all your products right away — nothing to configure. Free for 14 days.

Start free trial See the docs