The Targeting table contains keywords, competitor product pages, and automatic expressions where your product will be advertised. This table is the same for all ad formats (Sponsored Products, Display, Brand, and Video), but each will have a different bid.
Keywords
The bid of each keyword depends on its conversion rate. So the better performing keywords will have higher bids, and the lower performing ones will be lower.
Product targets
Similarly, you’ll see competitor product pages where your product will be advertised.
A preview with photo and title helps provide context.
Auto expressions
Similarly for the automatic expressions that will be included in the Sponsored Products auto campaign.
