Digging through search term reports is nobody’s favorite job. Advigator analyzes hundreds of search terms against pre-set criteria and flags the ones that look like wasted spend. The final call is always yours.
SP Auto + Phrase/Broad
Search terms with zero orders, generated by auto-targeting campaigns or phrase/broad keywords — the usual suspects for silent budget drain.
N-grams
Ever gotten lost analyzing hundreds of search terms, each with too little data to judge? We break them down into their most common words, so the irrelevant one jumps out immediately.
Category
We find the categories of competing products that have never sent you an order, so you can exclude them from your campaigns in one move.
