The campaign group is a feature in Advigator designed to simplify the management of your advertising campaigns. Think of it as a container that groups different ad formats (Sponsored Products, Display, Brand, and Video), variations, and targeting for a product.
With Advigator, you’ll manage your campaigns at the product level, rather than individually. You can activate a product, set a daily budget, and use the same keywords across all ad formats.
In summary, a campaign group includes:
- All campaigns across different ad formats (Sponsored Products, Display, Brand, Video)
- Each sub-campaign sponsors all the product variations (or just that ASIN if it has no variants)
- The same keywords, product targets, and negative keywords
- Custom bids per click for each keyword and ad format
- The campaign group budget automatically distributed across sub-campaigns
- A Target ACoS set at the campaign group level, with the option to adjust it for each sub-campaign (Targeting > Settings > Target ACoS)
This approach will save you time by eliminating the need to manage the budget and keywords for each individual campaign.