Targeting settings

We set everything according to best practices but you can customize it.

Targets type

Choose match types, target types, and strategic automatic expressions.

Targeting size

Change the criterion for selecting the keywords to include in targeting. You can select only those that have already generated at least one order, or even if they have an above-average CTR.

Target ACoS by ad type

You can set a different goal for each advertising format, or the same for all (default).

Product replacements

Have you launched a new version very similar to its previous model? You can retrieve data from the campaigns of the old parent ASIN.