Keyword research

Optimization process

How it works

We will find new keywords from search terms used by customers, by scraping Amazon and from automated campaigns.

1

Starting a new campaign from scratch (or with historical data)

If you have historical data in your account, it will be added to the targeting. Otherwise, if the product is new, no problem. We will create a Sponsored Products automatic campaign and add a few keywords suggested by Amazon. We also have web scraping algorithms to find relevant keywords and competitor products.
2

Analyzing the search terms report

New customer search terms that lead to orders will be added as keywords to all campaigns. Each keyword will be included in all match types: exact, phrase, and broad, each assigned a different bid.
3

Repeat the process

In the following days, the phrase and broad keywords will generate other relevant search terms. Thus starting a process to iteratively increase the targeting.