Amazon Placement bidding

How to create campaigns in Amazon Ads

Manage keywords and products targets

Manage a large and international catalogue

Automatically adjusting bids to reach your Target ACoS

Automatically allocating daily budget across ad types

Automatically adding new search terms as keywords

Automatically adjusting bids by placement

Automatically adjusting bids by hour of the day

Get a quick overview of your account

See how your budget is being used

Different level of granularity

See how your ads perform at different times of the day

Guides Pricing

Optimizations

Amazon Placement bidding

We automatically adjust the bid multipliers for Top of search, Detail page, and Rest of search placements.

How it works

Advigator imports and analyzes placement reports to adjust bid multipliers for placements.

1

Importing from Placement reports

In this report we find the clicks and orders for each campaign and placements.
2

Calculating bids per click

We perform mathematical optimization calculations to simultaneously adjust bids per click and placements multiplers. Amazon does not allow negative percentages to be set for lower performing placements, so we use more complex methods.
3

Updating in Amazon Ads

We update bid multipliers directly into campaigns created and managed by Advigator.