Budget allocation

Optimizations

Budget allocation

Distributing the daily budget among Sponsored Products, Sponsored Display, Sponsored Brand, and Sponsored Brand Video.

How it works

The daily budget you choose at the campaign group level is distributed to the sub-campaigns efficiently keeping the total 100%.

1

Importing budget usage reports for campaigns

We import data each day containing the actual budget consumed by each campaign.
2

Calculating daily budget percentages

We allocate a higher percentage to campaigns that have run out of budget before the end of the day and reduce it to those that have not consumed it.
3

Updating in Amazon Ads

We update the daily budget in Amazon Ads for campaigns created and managed by Advigator. The total will always be what you chose at the campaign group level.