Amazon Bid Optimization

Optimizations

We adjust the bid per click so that it is higher for the best performing keywords and lower for the others. All proportional to the sales price and your ACoS target.

Optimization process

How it works

Advigator imports historical campaign data every day to adjust bids per click based on clicks, conversions and target ACoS.

1

Importing from Search Term report

In this report are the clicks and orders for each keyword and ad campaign. We use them to filter out the top performing words and adjust the bid per click so that the budget is consumed on the top performing ones.
2

Calculating bids per click

We use advanced statistical methods to clean the data, discard outliers, and calculate a bid per click for each keyword for each campaign.
3

Updating bids in Amazon Ads

We update bids directly into campaigns created and managed by Advigator.