Amazon Hourly Bidding

Optimizations

We automatically adjust bids for each hour of the day, reducing it during hours when the conversion rate is low and increasing it during other hours.

How it works

Advigator imports and analyzes data, calculates bids per click, and updates them directly in Amazon campaigns every hour.

1

Importing from Amazon Marketing Stream (AMS)

We continuously import hourly data of impressions, clicks and orders and stored in a large-scale database.
2

Calculating hourly bids per click

We analyze the data to identify the times of day when a search session is least likely to convert into an order. Generally, nighttime performance is poorer compared to daytime, but this may vary slightly depending on the product. For example, breakfast products perform best in the early morning, while sleep masks during the night.
3

Updating bids in Amazon campaigns

We synchronize new bids for that specific hour for all keywords and all your campaigns.