Negative Targeting

Improve budget efficiency by excluding keywords and product pages from which you do not want to receive traffic. You just add it once and it is included in all campaigns.

Negative keywords

You can exclude all search terms that contain one or more words or only those who search for a specific term.

Negative Targets (ASIN)

Enter a list of ASINs from which you do not want to receive traffic because they are not relevant with your product.

Negative Targets (Brand)

You can exclude multiple products by choosing brands.

Negative Targets (Category)

Want to exclude all products in a category? You no longer need to enter them one by one. Choose the category and we will enter all ASINs as negatives.

Negative Targets (Word in title)

Want to exclude competing products that have a specific word in the title? (e.g., model, compatibility etc.)

Next up: Negative suggestions