Your Advertising journey starts here!
If you want to learn Amazon PPC Advertising, you’ve come to the right place.
This beginner’s guide, consisting of five chapters, has everything you need to understand the basics of Amazon Advertising and grow sales. You’ll also find links to useful resources from our Blog and YouTube channel throughout, so you can forge your own path to Ads mastery.
Let's start by understanding what PPC means, the different advertising formats where they appear, and the performance metrics.
Keywords and product pages where your sponsored ads will appear.
How the cost per click is calculated, how it can be increased and decreased by Amazon, and ad ranking in search results.
How to optimize Amazon Ads for better performance and budget efficiency
Why use software when I have the Amazon Ads console?