Amazon PPC Software - Beginner’s Guide

Why use software when I have the Amazon Ads console?

Amazon PPC Software is a tool for Amazon sellers to optimize their advertising efforts.

While you already use Amazon Ads console, this software offers additional features for managing and enhancing your ad campaigns, potentially leading to better results and more efficient use of your ad budget.

Part 1

Who uses Amazon PPC Software?

Depending on whether you are a brand owner or an agency, you might need different types of software.

If you're an Amazon seller (or vendor), you're likely primarily focused on increasing sales and want to spend as little time as possible learning various advertising strategies. You're interested in results, not the process. Every hour spent experimenting with keywords takes time away and cuts into your profit margin.

If this sounds like your situation, then Advigator is an Amazon PPC software suited for you. It's extremely easy to use and automates all tasks. No technical expertise is required. You won't need to use any spreadsheets. Just choose the products, set your budget, and it's done.

On the other hand, if you are an ads agency or an ads expert managing campaigns for others, you'll likely want software with a lot of customizations. You want apply your advanced strategies and experiment with various campaign structures. There are many software options for this purpose. You can find them in the official Amazon Partner directory.

Part 2

Automation & Optimization Features

Discover the most common features in Amazon advertising software.

Campaign Creation

The process of creating campaigns for different advertising formats and marketplaces is simplified. In Amazon Ads console, you need to fill out a long form for each campaign, while with software, often it's just a few clicks.

Keyword Research

If you manually manage campaigns, you need to find keywords for your campaigns. Amazon Ads software often has this function integrated, finding top keywords for you. Additionally, a key feature is discovering new search terms by analyzing search term reports. Automatic targeting campaigns generate new search terms daily, which should be added to manual campaigns. Amazon Ads software does this automatically for you.

Bid Management Automation

We've seen in the section about amazon ads optimization how complicated it is to calculate bids per click. Automation software does this for you. For example, in Advigator, you set your ACoS goal, and then the software calculates the bids per click.

Budget Management

Have you ever had a campaign run out of budget before the end of the day while another had plenty left? If you manage campaigns manually, you have to intervene yourself. However, software can automatically adjust this. If your campaigns are part of the same group (e.g., SP manual and SP auto), the software automatically shifts the budget from one to another, while keeping the total spent equal to what you've decided.

In-depth Analytics Dashboard and Reporting

Amazon Ads console already provides charts to track spending and sales, but let's face it, it's quite limited. It's difficult to see data grouped by products, categories, advertising formats, etc. To overcome this, campaigns often need to be named using a naming convention. With software, it's much simpler. You can view aggregated data in various ways and even have the sum across multiple marketplaces in your preferred currency.

Part 3

Benefits of using Amazon PPC software

Let’s dive into why this software could be your new best friend in the world of online selling.

The AI and Machine Learning Edge

First off, Amazon PPC software isn’t just another tool; it’s like having a smart assistant. Thanks to AI and machine learning, this software can analyze data and make decisions at a speed and accuracy that manual handling just can’t match. Imagine a system that learns from your campaign’s performance and tweaks it for the better - that's what we're talking about!

Let’s say you’re selling eco-friendly water bottles. The software can quickly sift through mountains of data to find which keywords are bringing in buyers and which aren’t. It’s like having a detective who’s always on the case, ensuring your ads are on point.

Customizable Reports and Dashboards

Gone are the days of sifting through spreadsheets or struggling with complicated analytics. With customizable dashboards, you get a clear, concise view of how your campaigns are performing. You can track everything from sales to click-through rates in a format that makes sense to you.

Imagine logging in and seeing a dashboard that shows your top-performing keywords, how much you’ve spent, and what your return on investment (ROI) looks like - all in a glance.

Efficient Use of Campaign Budgets

Amazon PPC software helps ensure your advertising budget is used effectively. It automatically adjusts bids and reallocates funds to campaigns that are performing well, so your money isn’t wasted on ads that don’t convert.

Think of it as a savvy financial advisor who knows when to invest more in a winning stock (a well-performing ad) and when to pull back on a losing one.

Improved ACoS for Increased Profitability

ACoS is a critical metric for Amazon sellers. The lower your ACoS, the better. PPC software optimizes your campaigns to aim for a lower ACoS, which means you're spending less on ads for each sale made.

If your current ACoS is 30%, meaning you spend 30 cents on ads for every dollar of sales, the right software could help reduce this, increasing your overall profitability.

Time and Money Savings in Campaign Management

Lastly, the sheer time and effort saved in managing campaigns can be a huge benefit. From creating campaigns to optimizing keyword bids and harvesting new keywords, the software handles the heavy lifting.

Instead of spending hours researching keywords, the software does it for you, allowing you to focus on other aspects of your business, like product development or customer service.

Amazon PPC software isn’t just another tool; it’s a powerhouse that can transform your Amazon selling journey. With the right software, you’re not just putting money into ads; you’re investing in a smarter, more efficient way to reach customers and grow your business. Give it a shot, and you might just wonder how you ever managed without it!

Part 4

List of Amazon Ads Software

For a full list visit the official Amazon Partner Network. These software solutions differ in functionality, algorithmic intelligence, user-friendliness, and target customer types (brand owners vs agencies).