Targeting is the set of keywords, product pages and auto expressions on which your product will be sponsored.
This is the estimated number of orders per 100 clicks for each keyword and ad type. The estimate is calculated from historical campaign data, taking into account seasonality and adjustments to correct for low data cases.
Bid per click
This is the bid per click value calculated by Advigator and found directly in the ad campaigns. It is calculated based on the average order value, estimated conversion rate and your target ACOS.