Custom Targeting allows you to add new keywords or change existing bids per click.
In addition to what you see in Targeting, you can add other keywords or competing products by going into custom targeting.
These will always be sponsored in the campaigns (Ad group called "Manual") and no filtering will be done based on relevance or orders (targeting size). However, a bid is calculated based on clicks and orders obtained.
Change bids per click
You can adjust the bid per click for a keyword/product target by setting it as custom.
- Fixed value: The bid will remain constant, even if the ACoS exceeds the target.
- Blank: The bid will be calculated by Advigator based on clicks and anticipated orders.
- Minimum: Zero or minimal traffic for that specific keyword/match type."