Identifying Optimal Value for Your Bids

Bids updated every day to give you maximum conversions and profitability

How do we do it?

We analyze performance every 24 hours and adjust bids to reach your Target ACoS

  • Different bids for each keyword and ad type
  • Flexible to changes in the average sales price, seasonality, conversion rate, and ACoS target

So, what’s the formula?

No AI or magic tricks.

  • Bid = Average selling price ($) * Conversion Rate (%) * Target ACoS (%)
  • We calculate the conversion rate for each product, keyword, and advertising format (Sponsored Products, Display or Video, etc.)
  • Tiered bidding for keyword match types
  • We handle cases with small data or outliers

Can I change bids per click?

Sure! The Target ACos is your control.

  • Increasing the ACoS target of a product will increase the bids per click of each keyword proportionally to historical conversions. More impressions and better search position but lower profits
  • Reducing the ACoS target will reduce the bids per click. Fewer impressions and lower search position but higher profits
  • In most cases we recommend setting the target ACoS slightly below the break-even point

You can also change bids for specific keyword/product targets.