Can I change bids per click?
Sure! The Target ACos is your control.
- Increasing the ACoS target of a product will increase the bids per click of each keyword proportionally to historical conversions. More impressions and better search position but lower profits
- Reducing the ACoS target will reduce the bids per click. Fewer impressions and lower search position but higher profits
- In most cases we recommend setting the target ACoS slightly below the break-even point
You can also change bids for specific keyword/product targets.