Advigator's blog

Articles, guides and case studies for Amazon sellers

Exact, phrase, broad match

What match types are and how you can use them to reach your customers.

How does the bid per click determine search position & ACoS ?

Deep dive on Bid per click, CPC, Ad Rank and eCTR

What is the Amazon Best Sales Rank (BSR) ?

What is this metric, where is it located and how is it calculated in details.

Amazon Break-even ACoS formula

Better understand your ACoS.

What does amazon ppc mean ?

Introduction to Pay-per-click advertising on Amazon