No checkbox for Sponsored Brand

You must have a brand enrolled to Brand registry for at least 2 weeks.

If you don't have a published brand store, then you may not be able to see the checkboxes to activate display and/or video campaigns. Even if you have already created Display or Video campaigns before.


This is caused by a technical bug on the Amazon site that you can fix by doing these two things:

Submit an Ads Console support ticket

  1. Go to https://advertising.amazon.com/contactus
  2. Send a ticket with the following message:

I'm a seller with a registered brand in Brand Registry; however, I am not able to get my brand through GET /brands. The root cause is that the brand is missing a LBR node, please help create a LBR node for this brand.

If the support has not figured out what to do, then proceed with the alternative method.

Create and publish a brand store

  1. Create an Amazon storefront
  2. Publish it
  3. Verify that the Amazon storefront is linked below the title of your product