SEO (Search Engine Optimization) is the practice of growing a product's traffic from the search results page.
You need to improve your SEO to rank higher on the search results page.
To improve your SEO, you need to optimize your product detail page. You need to create good content that can be relevant, unique, clear, thorough and that delivers to the shopper all the information needed.
The information can be given through:
The product page should allow the shopper to live a positive experience and find every piece of information easily. You should also remember that, when adapting the page to different countries, you shouldn’t limit yourself to translation but you should use transcreation to adapt every piece of content to the culture.
You could also improve your product page by creating:
It all depends on how you want to present your product, if you have different variations of it and you want them all to be accessible the same way, or if you want to sell complementary products together.
Another important way to improve the product’s visibility and rank higher on the search page is Reviews. Many and positive reviews are a good way to generate customer interest and trust, but it also allows Amazon to know that your product is reliable and appreciated, which will probably lead to a higher position on the search page.
One thing you should never forget is the Brand Store. This is the best way to offer a sales experience focused completely on the brand and its products, with no other distraction. This way you can improve brand potential and integrity by optimizing and updating the store regularly and correctly.