Your brand reflects the values of your company and your product, for this reason, you have to protect it from hijackers and counterfeit products.
The way your brand is represented reflects the way it is perceived by people, so you need to present your brand well if you don’t want to lose chances of people getting interested in you and your products.
You need to be careful to maintain your brand integrity safe.
First of all, hijackers create and sell counterfeit products and child variations. A shopper risks buying this product thinking it’s the original one, but when they receive it they’re going to realize that it's completely different from what they were expecting.
On the right-hand side, you can find the "Other Sellers on Amazon" box
By clicking on the "New (5) from..." you can find the same product sold by other sellers. If you a shopper decides to buy from another seller, there is no guarantee that the product is original.
Secondly, the most common hijack is the sales copy and the image hijacking. In this case, every single piece of information, title, bullet points, product description, and images are changed. This causes problems with search visibility, affects your conversion rate in a negative way, and may lead to dissatisfied customers.
Unfortunately, there’s no effective permanent solution to protect your brand from hijackers. But there are many ways to try and prevent these attacks and maintain brand integrity:
Of course, the first one is Amazon Brand Registry. This won’t stop hijackers to attack your listing, but it allows you to easily update and replace sales copy or images a hijacker may have uploaded.
Also, Brand Registry offers tools that let you find counterfeits, intellectual property right infringements, and patent infringements.
If you update your product page frequently, it’s going to be difficult for hijackers to keep up with you and your product. In fact, it’s important to update your images and content constantly to maintain your page updated against hijackers.
You should add your brand name to your product so that it is visible on the product image. This will make it extremely difficult for hijackers to create a counterfeit of it.
If you add more products to the listings, you're going to make it difficult for the hijacker to find all the products and offer them the same way.
You should create a website for your brand, even a simple one, to show Amazon that you are the manufacturer of your product. This will make it easier for Amazon to understand which products are "original" and which are counterfeits.
If you purchase the counterfeit product yourself, you can see if it is actually different from the product listed. If it is, you can send Amazon photos of the product as a piece of evidence that the product is counterfeit and misleading to the customer.
Amazon is going to take care of the product and remove it from the listing.
Amazon released a new program that provides a package coded labeling service. This enables vendors to assign to each of their products a unique code the Amazon will scan to verify authenticity when in the fulfillment center.
To make sure that your product is sold only by the right people, you can maintain an airtight policy where you can decide who can sell your products and where.