Amazon Product Videos are the best way to optimize your listing. Videos are a great way to build a relationship with potential customers, they offer a deeper level of product interactivity and create a stronger emotional connection. Videos are a way to focus on the product attributes and show the shoppers exactly what they are getting if they decide to buy it. The product video helps with the purchase decision and the increases in sales.
Before starting the creation of your product video, you should understand your brand position, who your potential customers are, and which customers you want to reach. You need to have a clear idea of your product benefits, features, and how they can solve a customer’s problem.
During this pre-production planning, you should also take into account any variation products or potential common questions that could come up during the purchase decision process. Once all of this is clear, you can start thinking about how you want to present your product to the shoppers in order to generate the desire to buy it. Then, you can start to create a plan by choosing which customers you want to reach, what type and style of video you want to create, and the best location. All of this must be coherent with the product and it has to make sense at the end of it.
There are different types of videos you can choose from to promote your product.
Product highlights videos must concentrate on the main features of the product in a concise and informative way. You should show features to ideally catch the consumer's attention.
Customer experience videos want to demonstrate to the customers how they can use their product by showing someone experiencing the use of it. This can help potential buyers understand what the product is, what it does, and how they’re going to feel when using it.
Explainer videos really focus on the product, on what it does, on its benefits, and how it can solve problems for customers. This is a great way to explain what a product does when all of this is not easily understandable just by looking at it.
Comparison videos are used to show your product in comparison to competing products. These can be used when you want to show how you can solve key problems or what key features your product has compared to similar products that are being sold.
You can choose if you want to create the video yourself or hire a production company. It all depends on your budget, time limitations, and how expert you are in doing videos. Either you do it yourself or not you need to be completely involved in the process in order to maintain the integrity of your brand.
To obtain the highest level possible is always better to invest in professionals. Some examples of Video Production companies are:
Your video should be exported from your editing software at the highest available quality setting. The file formats that Amazon accepts are 3GP, AAC, AVI, FLV, MOV, MP4, and MPEG-2.
The thumbnail image should be a JPEG or PNG file format in a 16:9 aspect ratio and a minimum of 1280 x 720 pixels.
Your Product Video, before being posted, has to go through an approval process from Amazon because it has to follow Amazon’s Video Content Policy.
Your Amazon Product Video must be short and effective. For this reason, is important to focus on the script: every word and every image count. They need to be in sync and need to engage the customers in the best way possible.
You also need to consider the narration, should there be an on-camera narrator or a voice-over? You can choose which one fits best the video idea.
The final thing to consider is the music. You need to be careful not to choose music that risks being copyrighted. You can choose from many websites what low-cost music is better for your script and video.