Product Bundling

‌Bundling happens when you want to pair up more popular items or complementary ones in a single one.

‌By bundling your products, you can:

• Reduce your storage
• Increase the average order value: if someone buys different products instead of having them all in one, they’re going to spend more money
• Create more ASINs, which could lead to less competition.
• Reduce shipping costs as it’s generally cheaper to ship one large item instead of many little ones.

What should you do when Product Bundling?

‌Follow Amazon Bundle Guidelines

‌When bundling, just like when doing everything else on the platform, you need to follow the guidelines established by Amazon. For example, you can’t bundle together Video Games, Books, Music, Videos, or DVD. But, for these categories, you can add a complimentary item within a bundle.

‌Also, when bundling, you need to follow the same guidelines of non-bundled products. You need to keep following the general rules given by Amazon.

Remember that if you don’t follow Amazon Guidelines on how to Product Bundling, you risk getting your bundle removed or even your account suspended.

ASIN Creation Policy

‌When creating a product bundling you need to create a new ASIN. Of course, each product in the bundle has its own ASIN, but you need to create a new one for the new bundle product.

Understand if it will generate benefits for customers and Amazon

‌When creating a product bundle, you need to consider the benefit it will generate to Amazon and shoppers. If you think it’s something they will find useful, then it’s the right thing to do. You must not do it only because you think it’s going to make you more money. Instead, the goal is to generate satisfaction for the shopper and Amazon.

‌Show exactly what your Amazon Bundle includes

‌You need to create an optimal product description for your bundle. You need to make clear what’s in there and what is not.

The title also has to be clear and need to specify that it’s a bundle. For more information, you could also include the number of pieces in the title.

‌The first bullet point needs to specify that it’s a bungle and then it should also list each item that it includes.

‌You need to take pictures of the bundle all together and set it as your main image, and then take separate photos of each item included as your additional ones.

‌Unbundle your product

‌If you realize that a product from your bundle is very successful and will help you make more money if separated from the others, you could break down the bundle.

What shouldn’t you do when Product Bundling?

‌Sell it without authorization from Manufacturers

‌You need to get written consent from the manufacturer if you don’t own the license or label for selling a certain product or brand on Amazon. You need to do this especially if you bundle together products from different and competing brands.

Add your Amazon Bundles in the wrong category

‌You should always add your product bundle to the category of the most expensive ASIN in the bundle, you need to consider the most valuable item to obtain more results.

‌Improve profitability with Product Bundling

‌Bundling could be a way to avoid money loss and to increase your product profitability.

‌Let’s consider this GoPro Bundle

‌Instead of selling every product separately, a good way to gain profitability from it is to create a bundle.

‌In this case, a shopper may want to buy a “go pro” camera. And, when considering the purchase, he will probably start thinking about buying extra accessories that will allow him to live a better experience while using the camera. So, it is a good idea to create a bundle that, other than increasing customer satisfaction, can increase the seller’s profitability because the shipping cost will only be one. In fact, if the products were being sold separately they would have higher shipping costs and could lead to a loss.