The main product image is the first image a shopper sees. In fact, the main product image is the main driver for clicks on a product, as it is the only image visible on Amazon’s search page. If customers are not clicking on your product starting from the search page, you won’t get any sales.
Customers will quickly go through the main product images visible on Amazon’s search results page and click on the product they find more interesting based on that first image they see. Of course, what they see in that first image is what they should receive. You need to take pictures of the product as it is, with no differences.
Because this picture could make a difference in whether the shopper will buy the product or not, it’s important to optimize it and make sure that it is high-quality, as it can lead to a click rather than a pass.
As we said before, the main product image must have a pure white background and must contain only the product you’re selling, no other distractions are allowed on the main image as it could cause confusion on what product you’re actually selling.
If you sell more than one product, you need to show all the products you're selling in the main image, still with a pure white background.
You should never use an image that shows the products with scenery behind them and not a pure white background. This can lead the shopper to confusion, not letting him understand properly what you're actually selling.
If your main image doesn’t follow the rules, Amazon may suppress your listing and your product will be inactive.
Look at these two different images below, which one do you think fits best the main image requirements?
Of course, the second one.
The first image doesn’t meet the Amazon Image Requirements because it shows the different color options of the product, this could lead the shopper to confusion on which color product he’s actually going to receive.
Let’s look at another example. Which one of these two images do you think fits best the image requirements?
The first one is the right one because it shows the product on a pure white background without any distractions. It also shows both the top and bottom of the product to get a better idea of what it is actually like.
While, the second image shows the product with a contextual background and not pure white as it should be, and it also has a little painting of a boy on a skateboard.
You can click on "Product image requirements" to understand all the main image rules to follow.