Lifestyle images show your potential customer what it’s like to actually use your product and understand why it’s relevant to their interests. With these images, you need to convince the customers emotionally by letting them appreciate the relevance the product could have in their life. In fact, another 1 to 3 images will show the product in a real-life context (e.g., a person on a mat doing exercises at the gym).
Use the item as a reference to show how and where the product can be used. Also, if you have an ideal customer in mind, you should try to include that type of person in your images. And, by doing so, shoppers can easily identify themselves using that product.
These images need to be high-quality and as realistic as possible, with a realistic location and realistic use of the product. This way they can connect to the shopper on an emotional level. In fact, the main image needs to capture the attention, while the additional ones should inform and connect.
If you don’t know how to adapt your product to a contextual background, you can get inspiration from a similar product just by searching related keywords.
In this first example, we can see how the product is being used and there is also some additional informational text to make everything even more clear.
In this second example, we can see the camera in action. How these two people are using the camera, where and how happy they are while using it. It also gives us extra information by adding some text.
In this third example, we can see the surfboard with its strap in an amazing beach context. From the images, we can also kind of understand the size of the product, as it is placed right next to both a woman and men.
By clicking on “Product Image Requirements” you can understand more about the rules to follow to have great product images in your Amazon listing.