Brand Analytics

‌Brand Analytics is a dataset tool provided by Amazon that gives you access to a variety of insights.

‌With Amazon Brand Analytics you can monitor the business performance, product performance, sales trends, keywords, traffic, and conversion rates.

‌Why should you use Amazon Brand Analytics?

‌Brand Analytics gives you access to:

• The top two million search terms divided by search volume, by either ASIN or Keyword, and lets you understand their conversion rates.
• An analysis of the market: it lets you see which articles have been bought together with yours.
• The purchase behavior: you can see what other 5 articles clients have seen other than yours during the search process.

What reports does Amazon Brand Analytics provide you with?

‌Snapshot

‌The snapshot is the first thing you find when you open Brand Analytics. This is the page summary of all the other reports.

‌Sales Diagnostics Report

‌The Sales Diagnostic Report helps you track sales, revenue, but also ordered revenue, ordered units, conversion rate, average sales price, glance views, and lost buy box price.

‌These results can be dived by ASIN, category, or sub-category.

‌Sales Performance Trends

‌This report is similar to the Sales Diagnostic Report but shows the data over a period of time. You can find the units shipped and their value, the average sales price, change in page views and change in conversion.

‌Geographic Sales Insights

‌With Geographic Sales Insights, you can filter your data by geographical area and understand which trends are performing well and which aren't in that specific area.

Net PPM

‌Net PPM shows you which products are profitable and are contributing to your profitability.

‌Pre-Orders

‌With the Pre-Orders report, you can manage new product releases by monitoring the pre-orders received.

‌Traffic Diagnosis

‌The traffic diagnosis is used to manage the development of your traffic. It shows the views on the page, the number of conversions, and the changes of both from the previous period and the previous year.

‌Real-time sales

‌By simply entering your ASIN you can view real-time the sales data of your product for the last 24 hours.

‌Forecast and Inventory Planning

‌Forecast and Inventory planning shows you the inventory stock to allow you to manage your supply chain planning to minimize the risk of remaining with an inventory shortage.

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Inventory Condition

This helps you monitor your inventory on amazon and provides the inventory marketable stock and saleable stock older than 90 days.

‌Amazon Search Terms

‌With the Amazon Search Terms report, you can identify the top-performing search terms for your business. This report shows the most important search terms divided by category level.

‌These search terms can be used to optimize the campaign and the product.

‌Repeat purchase behavior

‌This report shows you the number of orders and the number of customers that have placed the orders. By matching the orders to the customers, you can identify the products that have been purchased multiple times and by who.

‌Market Basket Analysis

‌With Market Basket Analysis, you can find out which products are most frequently bought together with yours. With this feature, you can understand if you have opportunities in creating product combinations, cross-selling, or product range extensions.

‌Item comparison and alternate purchase behavior

‌This feature allows you to understand which products are compared to yours before the purchase and which products consumers buy instead of yours. You can identify products based on the most viewed/purchased products and develop a target product campaign based on them.

‌Customer reviews

‌You can monitor customer ratings, reviews, and the total number of them.