Best Sellers Rank (BSR)

‌The Amazon Best Sellers Rank (BSR) is an indicator of how well the product is selling on Amazon. It's a number that every product on Amazon receives once the item has had at least one sale.

‌This number indicates how well a product is doing based on the orders it has received, compared to other products in the same category. In fact, the better the BSR, the better the sales.

‌For example, a product ranked #1 has much higher sales than a product ranked #800.

‌The comparison can be made between each category and not within the complete sales market on Amazon. But, if your product is listed in multiple categories, it can have more than one Best Sellers Ranking.

‌Where can I find the Amazon Best Sellers Rank?

‌You can find the Amazon Best Sellers Rank on the Product Detail Page. You need to scroll down to the product information section of the page and this is what you’re going to find:

‌How can you calculate the Amazon Best Sellers Rank?

‌Amazon doesn’t reveal the formula to calculate the Best Sellers Rank, but there are a number of factors that contribute to it. In fact, we know that the BSR is calculated based on:

• The product sales, both current and historic
• The price changes, including sales and promotions
• Other similar competitors’ products

The Amazon Best Sellers Rank is calculated every hour, based on the current and historic sales.

‌We also know that the Amazon Best Sellers Rank is calculated this way:

• Every 4 hours Amazon sums up total sales (organic and sponsored) for each product in the last 4 hours, 24 hours, 1 week, 30 days, 1 year. An extended time frame is used to take into account the effects of seasonality, lightning deals, and spike effects.
• All ASINs in the category are sorted by sales from the highest to the lowest. Position #1 will, therefore, be the best selling in the category.

If The BSR of a product increases, it means that it is outranking competitors and therefore it sells more than them.

During the peak periods (e.g., Black Friday or Christmas) when the sales of all the products increase at the same level, the BSR doesn’t change, because they all move at the same speed. Except for particular cases where one product goes much faster than another one.

The Best Sellers Rank is a fundamental metric for Amazon. In fact, it is used a lot by Amazon’s algorithm to understand the quality of the product and the interest it generates in the shoppers.

What is the difference between Amazon Best Sellers Rank and organic ranking?

‌The main difference is that your BSR indicates how well your product ranks based on sales, whilst the organic ranking shows how well the product ranks based on the given keywords. In fact, a good BSR doesn’t necessarily mean that your product is ranking well on the search page.

‌Even though keywords and BSR have no direct impact on each other, these two factors are somehow linked. After all, you need to ensure visibility in the Search Page through keywords to obtain sales, and those sales will impact your BSR.

‌For this reason, it’s important to always research your keywords carefully and select the highly relevant ones for your product listing. This way, by ranking well on the search page, your product is going to receive views and sales, which will also help with your BSR.

‌Where can you find the top-selling products based on their Amazon Best Sellers Rank?

You can find the top products on Amazon on the Best Sellers Page. Once you’re on this page, you can select a department of choice.

‌For Example, here are the best-selling Amazon products for the “Movies and TV” department:

‌Where can you see your product’s BSR performance?

You can see your product BSR on our Advigator Extension for Chrome, in the Charts Section.

Charts > Best Sellers Rank

‌You can see the changes in your BSR of “All Time”, the “Last 365 days”, the “Last 90 days”, or the “Last 30 days”