Every brand should have an Amazon Brand Store. This is the easiest way to show different lines of products on one single page.
Amazon Brand Stores are a way to offer a sales experience to the shopper focused completely on the brand and its product, with no other distractions.
Having a brand store allows you to improve your brand potential and integrity if optimized correctly. In fact, the store should always be updated based on seasonality, offers, change of products, etc.
The brand store could be an amazing tool to boost sales, reputation, and presence on Amazon.
Both Sellers and Vendors registered on Amazon Brand Registry.
Having a Brand Store gives you more credibility. Shoppers will see your brand as genuine and not just a reseller with cheap products.
An Amazon Brand Store will help you organize the products that you sell in a single place, allowing shoppers to have a seamless shopping experience.
Brand Stores help you rank organically, while also bringing good traffic and sales to the products. In fact, if you have a brand store, you can boost your ranking on the search result page and outperform competitors
With an Amazon Brand store, you’ll be able to optimize the experience provided on mobile. You can ensure that the page is optimized for mobile and tablets to allow them to enjoy their shopping experience.
This is important because if users have a poor mobile experience there is a high possibility that they will opt for another competitor.
You can choose your brand store URL, add multimedia assets and images to captivate the shopper. You need to create an optimal store page to ensure that the shopper enjoys going through your products.
The Amazon Store is a way to communicate your brand to the shopper more effectively. You can teach the consumer about your products and encourage them to buy them or even talk about them with other potential customers.
You can decide which product listing your customer is going to see. Amazon stores have the power to put the smartest listings first on the store page.
The store page can be used as a landing page. In fact, when using Sponsored Brands Ads, the shoppers will be directed immediately to the store page and this will let them choose from the variety of products offered.