Amazon Brand Registry is an official Amazon program where registered brands are trademarked by Amazon. This allows access to many Amazon Services that aren’t available to unregistered brands or resellers.
The registration on Amazon Brand Registry is completely free.
Amazon Brand Registry allows to have premium tools:
By registering on Amazon Brand Registry and providing as much information as you can about your brand and products, Amazon will try to protect you from counterfeit brands and products.
Amazon uses the information you provide to remove suspected counterfeit products and inaccurate content.
So, the more information you provide, the better it is for Brand Registry to protect your brand and improve the brand experience.
Of course, Brand Registry can’t completely solve all counterfeit problems, but it can prevent them.
To join Brand Registry you need to have an Active trademark.
Also, if you want to be enrolled in different countries you need to have an active trademark in each one of them.
You should enroll on Amazon Brand Registry to avoid competitors hijacking your product listings, your products and detail pages, or leaving you bad reviews.
Hijackers are third-party sellers that offer a lower-priced product identical to yours, this can either be a counterfeit or the same product you sell bought while on offer.
In fact, hijacking happens when a product is selling well and someone decides that it's easy to copy what you're doing and sell the same product. By doing this, they steal the "buy box" and use the ranking to obtain sales. This could lead you to miss sales or even to negative reviews
With Brand Registry you can keep control over all of this and request continuous updates about inaccurate information published about your brand and products.
With Amazon Brand Registry you have more control over your product pages.
For example, Sellers can upload an image (e.g. logo) and Brand Registry will scan their system and find out if anyone is using that same image or text.
Brand Registry will notify you if there’s a trademark or copyright infringement.
Amazon brand registry allows you to boost your brand pages with A+ Content. Thanks to this option, you can have access to listing templates, additional images, improve your text and description.
While with Sponsored Brands Ads, you can allow shoppers to discover your brand on the search results page and drive awareness.