Amazon A+ Content is a product lifting description with which you can enhance your product information and page details. You can do so by adding detailed descriptions, comparison charts, high-quality videos and images, FAQs, and more. This additional content can be found in the middle of the product listing page, with the objective of increasing traffic, conversion rate, and sales.
According to Amazon, A+ Content could increase your sales by 3-10%. This can happen because Amazon A+ Content can help you to:
All Sellers and Vendors that are registered on Amazon Brand Registry can create A+ Content for their products.
Your A+ Content's main objective is to increase conversion. To do so, you need to add images, videos, and information that adds value to the product you’re selling. In fact, the content must be as convincing as possible and it should be structured as a journey for the shopper where he can find everything he needs in a coherent order.
When creating the A+ Content page, you should always be careful of fonts and colors as they should always match the brand guidelines in order to create brand recognition.
Basically, your A+ Content page must feel like a landing page where a customer “lands” to obtain all the information needed in order to then click on the “buy now” button.
On the A+ Content page we can find:
The job of these images is to grab the attention of the shopper. With these images, you should focus on your product’s unique value proposition and explain the benefits it can bring to the customers.
You need to communicate your brand story and you must do this by creating it people-focused and not product-focused. In fact, the goal is to connect emotionally with the customer.
These help you to alternate texts and images, you can tell the story with the image, and the text that supports it. They need to be interactive to get commitment from the customer.
You should provide as many relevant product details as possible to accelerate the purchase decision. Let people understand that the product is made for them and is what they’re looking for, but also manage their expectations by letting them understand exactly what they’re buying.
They are another effective way to visually communicate an element of the product. You can use icons to simplify things and tell something without the need of reading the text.
You can get creative to make them effective.
You can use striking images to send a message, display the idea in a simple form with a little text to support it. With the banner, you need to make a claim of some kind.
You can use comparison tables and add up to five modules. This way you can show your product's benefits compared to other products of your brand.
You can’t always add A+ Content to your product listing. This happens when:
Amazon provides a list of violations and grounds of rejection on the A+ Content Guidelines page.
When creating your A+ Content you should always make sure that everything is clear and easy to understand. And, if you add images without the text that explains the context, you’re only going to lead the shopper to confusion.
You should never leave your A+ Content to interpretation because it will only lead the customer to not be satisfied with the product, as he will not understand properly what it is, what it does, and if it's worth buying. So, to avoid this confusion, you should always add explanatory text to present your product in the best way possible.