Amazon A+ Content

Amazon A+ Content is a product lifting description with which you can enhance your product information and page details. You can do so by adding detailed descriptions, comparison charts, high-quality videos and images, FAQs, and more. ‌This additional content can be found in the middle of the product listing page, with the objective of increasing traffic, conversion rate, and sales.

What are the benefits of Amazon A+ Content?

‌According to Amazon, A+ Content could increase your sales by 3-10%. This can happen because Amazon A+ Content can help you to:

• Obtain the shopper's attention: customers are intrigued by the A+ Content.
• Highlight benefits of the product: by using eye-catching images and clear information, you lead customers to buy your product with no doubt.
• Inform and educate the buyer about your product.
• Build your brand reputation and recognition.
• Inspire the shoppers and make them feel deep emotions.
• Increase your conversion rate: additional images, texts, and information can lead the shopper to click the “buy now” button, as everything is more convincing and clearer with extra information.
• Reduce the return rate: this extra information can help customers with a better purchase decision and don’t let them feel the need to return the item.
• Obtain better reviews: convinced and happier customers can lead to positive reviews.

Who can create Amazon A+ Content?

‌All Sellers and Vendors that are registered on Amazon Brand Registry can create A+ Content for their products. ‌

How can you create Amazon A+ Content that converts?

‌Your A+ Content's main objective is to increase conversion. To do so, you need to add images, videos, and information that adds value to the product you’re selling. In fact, the content must be as convincing as possible and it should be structured as a journey for the shopper where he can find everything he needs in a coherent order.

When creating the A+ Content page, you should always be careful of fonts and colors as they should always match the brand guidelines in order to create brand recognition.

‌Basically, your A+ Content page must feel like a landing page where a customer “lands” to obtain all the information needed in order to then click on the “buy now” button. ‌

What can the Amazon A+ Content page contain?

‌On the A+ Content page we can find:

• Multiple different images of a product
• Precise and informative product introduction (around 100 words)
• Clear and impactful list of bullet points
• Brief paragraphs with headers that explain more about the product features
• A “what’s in the box” section that lets the buyer know what he’s buying and receiving
• Comparison chart
• High-quality videos

So, what should you include in your A+ Content page?

Hero images

‌The job of these images is to grab the attention of the shopper. With these images, you should focus on your product’s unique value proposition and explain the benefits it can bring to the customers.

‌Story

‌You need to communicate your brand story and you must do this by creating it people-focused and not product-focused. In fact, the goal is to connect emotionally with the customer.

‌Slideshow

‌These help you to alternate texts and images, you can tell the story with the image, and the text that supports it. They need to be interactive to get commitment from the customer.

You should provide as many relevant product details as possible to accelerate the purchase decision. Let people understand that the product is made for them and is what they’re looking for, but also manage their expectations by letting them understand exactly what they’re buying.

‌Graphics

‌They are another effective way to visually communicate an element of the product. You can use icons to simplify things and tell something without the need of reading the text.

You can get creative to make them effective.

‌Banner

You can use striking images to send a message, display the idea in a simple form with a little text to support it. With the banner, you need to make a claim of some kind.

Comparison table

You can use comparison tables and add up to five modules. This way you can show your product's benefits compared to other products of your brand.

What are the limits of Amazon A+ Content?

‌You can’t always add A+ Content to your product listing. This happens when:

• Content has already been published by a vendor for an ASIN before.
• You have products like media, video, digital, or books. These categories are not eligible because they can’t register on Amazon Brand Registry.

Amazon provides a list of violations and grounds of rejection on the A+ Content Guidelines page.

Always add text to your images on your A+ Content page‌

When creating your A+ Content you should always make sure that everything is clear and easy to understand. And, if you add images without the text that explains the context, you’re only going to lead the shopper to confusion.

‌You should never leave your A+ Content to interpretation because it will only lead the customer to not be satisfied with the product, as he will not understand properly what it is, what it does, and if it's worth buying. ‌So, to avoid this confusion, you should always add explanatory text to present your product in the best way possible.