With “Manage Your Experiments” you're going to create two different A+ Content pages and, at the end of the experiment, you will find out which one works best for your product.
You should keep an eye on your A+ Content to see if the additional content is performing well and increasing the conversion rate. You can have access to the data and analyze what kind of A+ Content (images, text, etc.) works best for your brand and products.
Amazon separates your visitors into two groups, where each group will see one version of your A+ Content. This experiment ensures that wherever the customer logs in, he’ll always see the same content.
This feature is available for both vendors and registered sellers. To be eligible for this experiment you need to select an ASIN that already has Amazon A+ Content.
With this Amazon A+ Content experiment, you can test whatever you want: images, text, structure, voice, content.
It’s more effective to test one item at a time to understand which of the two versions is more effective.
You can run this experiment for a length of time that goes from 4 to 10 weeks; you can change the duration or cancel the experiment at any time.
Either you are on Vendor Central or Seller Central, you will find the Manage Your Experiments dashboard.
From this page you’re going to start your A/B testing journey. You just need to click on “Create a New Experiment” to start.
Now, you can see which ASINs are eligible for an A+ Content Experiment.
Once you “Select” the ASIN you want to test, you will be taken to the next step where you will be able to set up your experiment.
At this point, you need to decide which ASIN you want to test and create the second version of your A+ Content.
Once everything is planned out, you need to choose the "Experiment Name", set the "Duration" and "Start Date", submit both versions A and B for approval, and after they’ve been approved you can run your A/B experiments.
Amazon compiles information giving you the percentage of units sold after the “change” in content. With this information, you can understand which one of the two A+ Contents works best.