Sponsored Products are the most commonly used advertising campaigns on Amazon. As the name suggests, this ad type includes a single product. This ad type is useful when your company wants to increase sales of a new product or a product that is not that visible on the search page, increasing also brand visibility.
The advantage of this advertising campaign is the placement:
It can be displayed on the search results page either at the top, middle or bottom
It can also appear on the product detail page of a related product
By clicking on the sponsored product, the shopper will be directed to the product detail page, where he can proceed with the purchase.