Sponsored Brands are advertising campaigns that you should use if your goal is to give major visibility to your brand, sponsoring three or more products. You can find the Sponsored Brands at the beginning of the search page, between the search bar and the sponsored and organic products.
Sponsored Brand ads can also be displayed on the product detail page of a product
or at the bottom of the search results page
If you want your Sponsored Brands campaign to be effective, you should add a headline and a logo or image.
Based on its click, the shopper will be directed on different pages:
Thanks to this ad type, your company will be able to reach those shoppers that purchase products similar to yours.
Sponsored Brand ads are only available for companies registered on Brand Registry.
Break up your ad group with multiple keywords into a single keyword ad group. This will help people find your product faster, just by giving them exactly what they’re looking for immediately.
Go to Amazon Seller Central and follow these steps:
With Sponsored Brands, you can change your copy based on your keyword ad group. People usually focus their brand ad on their brand name, logo, image. While you should optimize your headline to match your keywords by adding that exact keyword that will help you reach the right audience.
By adding the exact Search Term in the title, you’re going to increase the performance of your ad. This will happen because the shopper searching for that exact product will immediately find yours on the search results page.