With Product ASIN Targeting, you can target ASINs, categories, and brands on your PPC campaigns.
The ASIN Targeting feature allows you to target specific ASINs to determine where exactly you want your ad to show up.
To determine which ASINs to use when targeting you should:
Category Targeting allows you to target your product’s categories on Amazon. You can target the main category, subcategory, related or substitute category of the product.
This can be useful for:
When Category Targeting, you could target the competitors that have lower product ratings than you or a higher price. This way your product will obtain the shopper's attention, as it will probably be considered better.
Brand Targeting allows you to target those brands you want your brand to show up for.
The best way to do this is to find out which brands are spending a lot on Sponsored Brands, as they are receiving a lot of traffic, and target them.
Combine different targeting strategies
Your Product Targeting Campaign, to obtain even better results, should use all the targeting methods listed above together.
And, once you’ve run your campaign for a few weeks, you can evaluate the performance of your campaign while using Product Targeting.