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Negative Keywords

Negative Keywords

‌Negative keywords are words or phrases that you consider irrelevant to your campaign. In fact, you don’t want your product to show up when a shopper searches for that specific word or phrase.

‌By using negative keywords, you protect your campaign from traffic that will only cause you a loss in money. So, it’s important to identify the negative keywords of your campaign in order to save money.

‌There are two possible match types for negative keywords:

  • Exact match: an exact word or phrase you don’t want your product to show up for.
  • Phrase march: phrases, with a set of words in a specific order, you don’t want your product to show up for.

‌Negative keywords can be applied either to the entire campaign or to specific ad groups. This allows you to control better your negative keywords and know where and how they are positioned.

How can I find the right negative keywords?

‌You can find the right negative keywords in your Search Term Report.

‌Firstly, you can identify irrelevant keywords that are completely distant from the product you’re selling.

Secondly, you should understand if:

  • You have high ad spend that is not converting into any sales
  • You have many clicks on an ad that are not converting into any sales

‌It’s important to underline that if you have keywords with low performances, you shouldn’t add them to your negative keywords immediately but, instead, you should adjust your bid as they could be relevant to your campaign.

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