Negative keywords are words or phrases that you consider irrelevant to your campaign. In fact, you don’t want your product to show up when a shopper searches for that specific word or phrase.
By using negative keywords, you protect your campaign from traffic that will only cause you a loss in money. So, it’s important to identify the negative keywords of your campaign in order to save money.
There are two possible match types for negative keywords:
Negative keywords can be applied either to the entire campaign or to specific ad groups. This allows you to control better your negative keywords and know where and how they are positioned.
You can find the right negative keywords in your Search Term Report.
Firstly, you can identify irrelevant keywords that are completely distant from the product you’re selling.
Secondly, you should understand if:
It’s important to underline that if you have keywords with low performances, you shouldn’t add them to your negative keywords immediately but, instead, you should adjust your bid as they could be relevant to your campaign.
