Overview
What's Amazon Advertising
Sponsored Products
Sponsored Brands
Sponsored Brands Video
Sponsored Display
Budget
Campaign budget
Campaign Structure
Naming
ASIN Aggregation
Targeting
Match types
Targeting research
Automatic Targeting Expressions
Search Term Reports
Negative Keywords
Bid per Click
Ad Rank
Cost per Click (CPC)
Optimal bid per click
Dynamic Bidding vs Adjust Bid by Placement
Performance
ACoS
Click-Through Rate (CTR)
Conversion Rate
Search Term Impression Share and Rank

Naming

It is important to name campaigns correctly to be able to find them easily if you sponsor a lot of products.  

Here's an example of a good naming convention:

Campaign name: "Face cream | B08GLXXQF3 | SP | KEYWORD | B"

  • Product name: to make it human-readable.
  • ASIN: to filter all campaigns sponsoring this ASIN.
  • Ad Type: to ease the searchability of the ad (ex. SP, SB, SD, SBV).
  • Strategy: if you used a particular goal or strategy (ex. ranking, category, reviews).
  • Match type: if you sponsored only keywords with a specific match type