Click-Through Rate (CTR) is the total number of clicks divided by total impressions.
Amazon rewards CTR because it is a crucial metric in digital marketing. In fact, CTR can tell you a lot about your ad campaign. In general, on Amazon, the average CTR is 0.36% out of 100.
Each of your campaigns and keywords has its own CTR, and by analyzing them you can understand the success of your ad relevance and ad placement. If your CTR is low it means that your product is not appealing to shoppers and you should improve your listing and your keywords based on your Search Term.
Make sure your listing is optimized in order to improve the Click-Through Rate. Make sure you optimize: